The business name "Learnify" suggests a modern, tech-savvy, and approachable brand focused on learning, education, and personal development. Learnify helps people and organizations turn learning into action, make learning more accessible, efficient, and engaging through modern methods, such as digital or tech-driven. The logo merges visuals of a magnifying glass and an owl, which represent searching for wisdom. Purple is associated with accessibility since it can be seen by most people with color blindness, which is important in education.