The name "Jemstone" is a play on the word "gemstone" and is derived from JEM, which comes from letters in the owners' names (Jayme and Moran). The logo icon combines a visual of a precious gemstone with the number three, which represents the three original partners. The intersecting elements symbolize collaboration, progress, and unity across disciples. The blue logo colors represent trust, stability, and forward-thinking innovation. The clean, modern typography reflects a commitment to clarity, confidence, and strong communication. Together, these elements form a cohesive identity that represents the company: focused, adaptable, and always striving toward excellence.