Kiip by Dr. Saghiv represents the services of Dr. Moran Sciamama-Saghiv, an expert in exercise physiology, talent acquisition, and screening processes. The name Kiip is an abbreviation of Dr. Saghiv's favorite quote by Sir Francis Bacon; "Knowledge itself is power." The gear symbol in the logo represents the cogs of the brain working and thinking. The blue in logo indicates trustworthiness and the orange evokes feelings of excitement and positivity.